About
NERD — robotics & embedded systems
NERD designs and builds embedded firmware, robotic platforms and applied-AI systems, from a first prototype on the bench to a fielded, production-ready build.
Leadership & vision
Meet the founder
With 9+ years of experience spanning embedded systems, robotics, and applied AI, I founded NERD to bridge the gap between initial concept and field-ready engineering. I lead our team in designing production-ready firmware, custom hardware architectures, and intelligent autonomous platforms.
Layeq Ali
Founder & Lead Engineer
Layeq Ali
Founder & Lead Engineer
How we work
A five-stage build process
The same process behind every project, whether the deliverable is a fielded robot or a production firmware build.
- 01
Discover & Scope
Requirements and success criteria defined up front.
- 02
Design & Prototype
Architecture, circuit/mechanical design and a working proof-of-concept.
- 03
Build & Integrate
Firmware, hardware and AI engineered and integrated end-to-end.
- 04
Test & Deploy
Field validation, iteration and deployment to production use.
- 05
Train & Hand Off
Documentation, training and, where relevant, curriculum hand-off.