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NERD

Founded & led by Layeq Ali

Embedded systems & robots, built to ship, not just demo.

NERD designs and builds embedded firmware, robotic platforms and applied-AI systems, from a first prototype on the bench to a fielded, production-ready build.

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R&D projects across industry & prototyping

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Engineering domains

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Years, academia & industry experience

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Institutions equipped

Leadership & vision

Meet the founder

With 9+ years of experience spanning embedded systems, robotics, and applied AI, I founded NERD to bridge the gap between initial concept and field-ready engineering. I lead our team in designing production-ready firmware, custom hardware architectures, and intelligent autonomous platforms.

Layeq Ali

Founder & Lead Engineer

Embedded Architecture
Autonomous Robotics
Product R&D Strategy

Layeq Ali

Founder & Lead Engineer

Founder & lead engineer

What we offer

Hardware & firmware ecosystems

Embedded firmware, custom PCBs, edge AI, robotics motion control, and secure wireless systems.

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Embedded Firmware Development

Production-ready code built for zero-failure operations. Bare-metal, RTOS kernel customization, custom drivers, and secure bootloaders.

C/C++FreeRTOSZephyrSTM32

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Custom PCB Design

High-speed, multi-layer board layout, impedance matching, and EMI/EMC compliance engineering.

KiCad / AltiumHDI

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Edge AI & Vision

Deploying compressed neural networks directly onto microcontroller and NPU hardware.

TensorFlow LiteOpenCV

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Robotics & Motion Control

Closed-loop motor control, multi-sensor fusion (LiDAR, IMU, Ultrasonic), and kinematic modeling for real-time robotic systems.

ROS 2PID LoopsCAN BusKalman Filtering

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IoT & Wireless Systems

Secure device-to-cloud pipelines via BLE, Wi-Fi, LoRaWAN, and Cellular NB-IoT.

MQTTAWS IoT

How we work

A five-stage build process

The same process behind every project, whether the deliverable is a fielded robot or a production firmware build.

  1. 01

    Discover & Scope

    Requirements and success criteria defined up front.

  2. 02

    Design & Prototype

    Architecture, circuit/mechanical design and a working proof-of-concept.

  3. 03

    Build & Integrate

    Firmware, hardware and AI engineered and integrated end-to-end.

  4. 04

    Test & Deploy

    Field validation, iteration and deployment to production use.

  5. 05

    Train & Hand Off

    Documentation, training and, where relevant, curriculum hand-off.

Technical capabilities

Engineering stack & core expertise

We combine low-level hardware design with modern edge intelligence and cloud architecture to deliver end-to-end production systems.

Embedded Systems & Firmware

Bare-metal and RTOS firmware engineering for real-time control, peripheral interfacing, and low-power microcontrollers.

STM32ESP32ESP32-CAMArduinoEmbedded LinuxTimers & InterruptsUART / SPI / I²CGPIO / ADC / PWM

Artificial Intelligence & Vision

Deployment of lightweight neural networks, object detection models, and vision algorithms directly onto edge hardware.

Computer VisionOpenCVYOLOv8TensorFlowPyTorchDeep LearningScikit-learnEdge AI

IoT & Wireless Architecture

Secure device networking, telemetry pipelines, and over-the-air firmware update infrastructures for connected systems.

MQTTHTTP / HTTPSWi-FiBLEOTA UpdatesCloud IntegrationTelemetry

Hardware, CAD & Design

Custom PCB layout, mechanical enclosure modeling, rapid prototyping, and hardware-in-the-loop system validation.

KiCadPCB LayoutAltiumSolidWorks3D PrintingHardware Testing

Get in touch

Let’s build together

Whether you need end-to-end embedded development, custom PCB engineering, edge AI deployment, or full robotics integration, let’s discuss your product timeline and technical specs.

Send a direct message

Typical response within one business day.